Citations are the boring SEO work most agencies skip — and the work that holds your map-pack position long after content stops trending. 100+ directories. NAP-consistent. Maintained. The foundation under everything else.
Citations are the cross-references Google uses to verify your business exists, where it operates, and what it does. A 50-citation footprint with consistent NAP is the foundation. Without it, every other tactic — content, links, GBP cadence — works against a weak base.
Old phone numbers, old addresses, mis-spelled business names scattered across directories you forgot existed. Each inconsistency is a confidence drop in Google's eyes.
Industry directories you should be in, but aren't. Major aggregators (Foursquare, Localeze, Data Axle) missing. Whitespace = vulnerability.
Old directories sold or shut down. Citation URLs broken. Listings scraped wrong by third parties. The footprint decays — quietly — over years.
Citations aren't a one-time fix. They drift, decay, and require maintenance. Most agencies do a one-time push then forget.
Major aggregators (Foursquare, Localeze, Data Axle, Neustar), top general directories (Yelp, BBB, Yellow Pages), industry-vertical directories. NAP consistent, properly categorized, fully completed.
Audit existing citations, identify inconsistencies, claim or correct each one. The cleanup precedes the build — adding more on top of broken is worse than starting fresh.
Quarterly audits. Drift detection. New-directory inclusion. Closed-directory replacement. The maintenance layer that keeps the foundation strong over years.
SEO across every organic surface — the compounding asset that widens the lead on its own.
Immediate visibility — the fast strike across every paid surface while the asset builds.
Organic and paid visibility, fully integrated and run by one specialist team.
30-minute strategy call. We audit your current citation footprint, identify the gaps, and scope the build + maintenance program.