The first 10 founding clients shape the practice. Founder-direct access. Priority operations. A documented case file at month 6 — published with your permission, the seed of every case file that follows.
We launched the practice with a methodology and a 20-year track record. What we don't have yet — by definition — is a case file library for this brand. Founding clients are how we build it.
Real wins. Real numbers. Real sign-off.
In exchange, founding clients get terms regular clients won't. Founder-direct access. Priority operations. Locked pricing through engagement renewal. And a documented case file produced at month 6 — yours to use however you want.
10 slots. Then the door closes.
Founding-client engagements are structurally different from standard engagements. The methodology is the same; the access, the pricing, the deliverables around the engagement aren't.
Through month 12 of the engagement, Mark is the operator on your account — not a delegate, not a junior, not a project manager. Your weekly check-ins are with him. Your tactical plan is built by him.
Founding-client pricing locks for the duration of the initial engagement plus the first renewal. Standard pricing rises as the practice scales; founding rates don't.
Phase 02 execution prioritizes founding-client work. New citations, GBP fixes, content drops, paid campaign launches — your work moves first when there's a queue.
At month 6 we produce a full case file documenting the engagement — the diagnosis, the operation, the geo-grid before/after, the leads and revenue impact. Yours to keep. Published on the site with your sign-off; held private if you prefer.
Founding-client feedback shapes the methodology — what we keep, what we drop, what we add. The practice that scales after the founding-client phase is built on what worked for you specifically.
As we add capabilities — new AI workflows, new conversion automations, new tracking systems — founding clients get first access at no additional cost during the founding phase.
Across all engagement tiers — Local Authority, Paid Surge, Total Takeover. Multi-location and franchise clients count as one slot regardless of location count. Once the 10 are full, founding-client terms close and the practice operates on standard terms only.
We're being selective — partly because we have to be (founder-direct attention is finite), partly because founding clients shape what comes after. The fit signals we look for:
The founder's specialty. Multi-location operators benefit most from the methodology and produce the most documentable case files.
The math on the engagement requires it. Below $2M, founding-client terms aren't economical for either side.
If you want bespoke "strategy" outside the four phases — we're not a fit. The methodology is the value, and founding clients shape it, not bypass it.
Founding clients agree, at engagement start, to allow case-file documentation. Final publication is your call at month 6 — but the documentation discipline runs throughout.
10 total slots, first-come, first-served. We publish the count on the strategy call rather than the website to avoid creating false urgency or confusion if the count changes between page loads. Book a call and we'll tell you exactly where we are.
Founding-client pricing locks in current rates through the initial engagement plus the first renewal. As we onboard more clients and scale the practice, standard rates will rise. The exact savings depend on the engagement tier and when standard rates next increase.
No — the case file gets produced regardless (it's yours), but publication is your call at month 6. Some founding clients publish openly; others request anonymized publication (no logo, anonymized market); some hold the case file private indefinitely. All three are honored.
Standard engagements only. Founder-direct access transitions to a specialist operator (the methodology runs the same). New clients pay standard rates. Founding clients keep their locked pricing through the first renewal.
One slot per organization. Multi-location and franchise systems count as one slot regardless of location count — the engagement is one operation. Separately-owned businesses count separately even if they share ownership.
That's what the strategy call is for. We tell you honestly — on the call — whether you're a founding-client fit, a standard-engagement fit, or not a fit at all. We turn away more prospects than we onboard. Being honest about fit is part of how we keep the methodology working.
SEO across every organic surface — the compounding asset that widens the lead on its own.
Immediate visibility — the fast strike across every paid surface while the asset builds.
Organic and paid visibility, fully integrated and run by one specialist team. The fast start and the compounding moat, together.
30-minute strategy call. We'll tell you on the call whether you're a founding-client fit, how many slots are left, and what the founding-client terms look like for your specific engagement.