Immediate, predictable visibility across every paid surface — Google Ads, Google Local Services Ads, Meta — managed to your real conversion economics, not vanity click metrics. The flow that lands tomorrow, not next quarter.
Most paid programs run on vanity metrics. Clicks. Impressions. CTR. Then the report shows the campaign "performing well" while the business owner watches the lead volume stay flat. The dashboard is green; the phone isn't ringing.
Clicks aren't customers.
Paid Surge runs on conversion economics. Cost-per-booked-job, cost-per-qualified-lead, return on ad spend by source. Budget allocated to what produces revenue, pulled from what doesn't. Tied to the call tracking, the CRM, and the booked appointment — not the click.
The tap is real, or it's off.
Paid local visibility lives on three surfaces — Google Ads, Google Local Services Ads, and Meta. Each has different economics, different intent, and different role in the funnel. We run all three as one budget allocation.
Top-of-page search ads for the keywords that move the needle. Tied to conversion tracking, call attribution, and the real revenue economics of your business — not click metrics.
LSAs sit at the top of search for service categories — pay-per-lead pricing, Google-verified badge, and prime placement above the map pack. Different bidding model, different optimization, different conversion economics.
Facebook and Instagram drive lower-intent traffic — but at lower cost. The right play for awareness, retargeting, and seasonal pushes. Not a replacement for search; a complement.
All three surfaces operated by one specialist team — with one budget, one set of metrics, and one accountable team. Not three vendors fighting over which surface gets the next dollar.
Competitive ad analysis, current campaign audit, conversion economics modeling, landing page evaluation. Required before any engagement.
Campaign launch across all three surfaces, conversion tracking implementation, landing pages live, daily bid & budget management. First leads typically land in 7–14 days.
Cost-per-booked-job by surface and campaign, ROAS by service line, daily ad spend reports, call recordings tied to source. Real numbers, reported plainly — including what isn't working yet.
Once the cost-per-booked-job is dialed in, we expand — new service lines, adjacent service areas, more aggressive bid positions on the keywords that produce. Scale what works, kill what doesn't.
No “Guarantees” Either
A relationship that begins with violating Google's TOS was never an ethical one.
Our management fee is separate from your ad budget. The fee covers strategy, campaign management, optimization, landing pages, reporting, and conversion tracking. The ad spend goes directly to Google and Meta — you control it, you see it, and you can scale it up or down without changing the engagement.
First leads typically land in 7–14 days after launch. Optimization continues for 30–60 days as the algorithms learn from conversion data. After that, the engagement runs on a stable cost-per-booked-job that we improve over time as data accumulates.
Depends on your service area, competition, and conversion economics. We model a realistic budget during the Local Intelligence based on your local cost-per-click, your conversion rate, and your average customer value. The minimum that makes the engagement worth running is typically $3,000–$5,000/month in ad spend — below that, the math doesn't work.
Often, yes. Paid is a tap — it stops when you stop paying. SEO is an asset — it compounds. Most local businesses should run both: paid for immediate flow, SEO for the compounding moat. See Total Takeover for the integrated bundle. Paid Surge alone is the right call if you already run SEO in-house or you need immediate visibility while another engagement covers the asset side.
Yes. Landing pages built for the click are part of the engagement — conversion-focused, mobile-first, fast-loading, and tied to the campaign messaging. Generic "homepage as landing page" is a leak in the funnel; we don't tolerate it.
Three-month minimum operation. After that, month-to-month with 30-day notice. We don't lock anyone in past the point where the work has to earn its keep.
Yes. Multi-location paid runs differently than single-location — geo-targeted campaigns, location-level reporting, brand-standard ad creative, centralized budget management. Franchise systems get a dedicated multi-location account manager.
Yes. We don't engage without one. The Diagnosis models the realistic budget, projects cost-per-booked-job, and identifies the surfaces that fit your conversion economics. It's yours to keep whether or not you engage us.
SEO across every organic surface — the compounding asset that widens the lead on its own.
Immediate visibility — the fast strike across every paid surface while the asset builds.
Organic and paid visibility, fully integrated and run by one specialist team. The fast start and the compounding moat, together.
Every engagement begins here — a paid, one-time map of your competitor's authority graph, your real position, and the timeline to take the market.