A 100-point audit of your local SEO foundation — website, GBP, citations, schema, reviews, content, authority signals, and ranking position. Every gap documented, scored, and prioritized by impact.
Local SEO has a hundred moving parts — and most agencies optimize three or four of them. The rest decay quietly: citations go stale, schema breaks during a redesign, reviews stop being indexed, content drifts away from your service terms. The decay shows up as a ranking drop you can't explain.
The keywords driving traffic aren't the same as the ones you're optimizing for. The gap between assumed and actual is where the budget gets wasted.
Old citations get sold, archived, or scraped wrong. NAP drift across 50+ directories quietly compresses your local pack position.
The redesign your agency did six months ago dropped half the schema markup. Google sees less context. Rankings adjust.
Review schema misconfigured, review embed lazy-loading wrong, third-party review widget JavaScript-rendered — Google can't read the signal.
The audit covers every signal that affects local visibility — across your website, your GBP, your citation footprint, your authority profile, your AI-search readiness, and your ranking position. Every checkpoint documented, scored, and prioritized by impact.
Crawlability, indexation, site speed, mobile rendering, Core Web Vitals, and the structural signals that determine whether Google can even see your pages.
Titles, metas, headings, content depth, internal linking, and the on-page signals that align your pages with the search queries that matter.
The local-specific signals that determine map-pack position — Google Business Profile completeness, NAP consistency, citation coverage, and local schema markup.
Backlink profile, citation authority, brand mentions, review velocity — the trust signals that compound over time and separate you from less-established competitors.
AI engines have become the third search surface. We audit your entity profile, content structure, and citation economy for visibility in generative engines.
Geo-grid scan across your full service area, map-pack and organic ranking position for your top keywords, and AI-engine presence — the documented starting line.
The audit runs the same six phases every time — no improvising. Multi-location audits scale with location count but follow the same sequence.
Kickoff call, account access confirmation, top-20 keyword list, top-5 competitor list captured in writing.
Full-site crawl, indexation audit, Core Web Vitals scan, mobile rendering check. The technical baseline.
GBP, NAP, citations, schema markup, on-page SEO. Every local-foundation signal documented and scored.
Backlink profile, citation authority, brand mentions, content depth, internal linking. The authority signals.
Geo-grid baseline, map-pack ranking, organic local position, AI-engine presence. The documented starting line.
90-minute delivery call with the scored report, prioritized gap list, and the realistic timeline projection. Documents handed over.
Multi-location audits run in parallel across all locations, with location-level scoring plus a brand-level rollup. Franchise audits add the franchisor / franchisee scoring split and the brand-standard compliance check.
2–3 weeks from kickoff to delivery on a standard single-location audit. Multi-location and franchise audits scale with the location count. The schedule is committed at kickoff.
The six audit areas — Website Technical SEO, On-Page SEO, Local Foundation, Authority & Trust, AI-Search Readiness, and Visibility & Ranking — each broken into roughly 15–20 specific checkpoints. The full checklist is shared at kickoff.
Almost always. Most in-house and agency SEO teams optimize 3–4 areas well and ignore the rest. The audit's value is the systematic coverage — every signal scored, every gap documented, nothing skipped because it's not someone's specialty.
Yes. Every raw export — the technical crawl, the geo-grid scan, the citation footprint, the backlink data — is yours to keep. Re-run the geo-grid any time to track movement.
The audit will say so plainly. We don't recommend rebuilds lightly — they often introduce more SEO risk than they fix. When a rebuild is the right call, the audit documents what must be preserved, what must change, and the migration risk to mitigate.
Yes — multi-location SEO is the founder's specialty. Pricing scales by location count; the audit methodology runs the same checkpoints per location, with a brand-level rollup at the end.
Yes. Local SEO Audit is one of four audits in the Local Intelligence engagement — the others being Local SEO Competitor Analysis, PPC Audit, and PPC Competitor Analysis. Run them individually or bundled.
Reinstatement is documented in the audit findings. We've handled suspensions across dozens of categories and the playbook is included with the report. Reinstatement support extends into engagement onboarding if you decide to engage.
Local Intelligence runs four audits total. This is one. The other three:
The other side of the table — competitor authority, citations, links, content, GBP density across your top 5 SEO competitors.
Your paid spend, forensically audited — campaign architecture, conversion tracking, bid strategy, wasted spend.
Competitor ad creative, keyword targeting, estimated spend, landing pages — across Google Ads, LSAs, and Meta.
Local SEO is the engine behind everything here. Explore our Local SEO services →