Competitor ad creative, keyword targeting, estimated spend, and landing page strategy across Google Ads, LSAs, and Meta — for your top 5 competitors. The paid game from the other side of the table.
Most paid programs run without competitive context — you watch your own CPCs creep up, your conversion rates drift, and your ROAS get squeezed, but nobody can tell you what the other side of the auction is doing differently. The analysis fixes that.
Your CPC climbs while theirs holds steady. The reason is Quality Score, audience targeting, or budget pacing — but without visibility into their setup, you're guessing.
Their landing pages, their offers, their funnel structure — visible to you if you know where to look, invisible if you don't.
Estimating it from their ad spend + impression share + landing page conversion structure gives you the rough number — and the gap from yours.
Surfaces you don't run on. Audiences you don't target. Creative angles you haven't tested. The analysis surfaces them.
We identify the actual paid competitors in your service area (auction insights, organic-paid overlap, manual SERP scrape), then run the full ad creative, targeting, spend, and landing page analysis for each.
Auction Insights data, manual SERP scraping, LSA top-3 monitoring, and Meta Ad Library searches — the actual paid competitive set, not the one you assume.
Every ad they're running — headlines, descriptions, CTAs, ad extensions, image and video creative. The full inventory documented per competitor per surface.
Inferred keyword targeting from SERP and Auction Insights data — match types, negatives, and the keyword gaps where you can take ground inexpensively.
Modeled monthly ad spend per competitor per surface — Google Ads, LSAs, Meta — derived from impression share, estimated CPC, and average position data.
Per-competitor landing page structure, conversion elements, mobile experience, and inferred funnel strategy. The post-click experience your dollars are losing to.
Their LSA badge, lead-quality strategy, and Meta presence across Facebook and Instagram. The full paid footprint, not just the Google Search slice.
The PPC competitor analysis runs the same six phases every time. Multi-market analyses scale with the number of service areas.
Auction Insights, manual SERP scrape, LSA monitoring, Meta Ad Library search. The actual paid competitive set locked.
Per-competitor impression share, overlap rate, position-above rate, top-of-page rate. The auction-level competitive picture.
Manual + tool-based scrape of every ad per competitor per surface. Headlines, descriptions, CTAs, image and video creative documented.
Modeled monthly ad spend per competitor per surface, based on impression share, estimated CPC, and position data.
Per-competitor landing page audit — structure, conversion elements, mobile experience, inferred funnel strategy.
90-minute delivery call with the competitive map, the spend & creative inventory, and the counter-play recommendations.
Multi-location paid competitor analyses run per service area, with cross-market rollup that identifies system-wide paid competitors vs market-specific ones. Franchise systems get the corporate-level + unit-level paid competitive picture.
Modeled from impression share data (Auction Insights), estimated CPC ranges per keyword, average ad position, and per-surface allocation patterns. The estimate is directional, not penny-perfect — but accurate enough to plan budget against.
Ad creative is fully accurate (we pull it directly). Keyword targeting is high-confidence (inferred from SERP overlap + Auction Insights). Spend estimation is directional (±20–30% range). Landing page analysis is fully accurate. We document confidence per data point.
Yes — LSA competitive data is part of every analysis. Their badge tier, review velocity, lead-quality positioning, and per-service category presence are documented.
Meta Ad Library is part of the analysis. Per-competitor ad creative, run dates, ad spend ranges (where Meta discloses), and targeting inferences are documented for Facebook and Instagram.
Every 6 months for active competitive markets, annually for stable ones. The Auction Insights data and Meta Ad Library can be spot-checked monthly without a full re-analysis.
Yes. PPC Competitor Analysis is one of four audits in the Local Intelligence engagement — the others being Local SEO Audit, Local SEO Competitor Analysis, and PPC Audit.
Then the analysis surfaces that — and it's often a significant strategic finding. A category where competitors aren't running paid is a category where paid wins more cheaply. The analysis becomes the green-light for ramping spend.
Indirectly. Lower CPC comes from better Quality Score (your account audit), better creative, and better landing pages — most of which the competitor analysis informs. The analysis identifies what's working on their side that you can adapt.
Local Intelligence runs four audits total. This is one. The other three:
Your own local SEO — website, GBP, citations, schema, content, authority, ranking. The 100-point inspection of your assets.
The other side of the table — competitor authority, citations, links, content, GBP density across your top 5 SEO competitors.
Your paid spend, forensically audited — campaign architecture, conversion tracking, bid strategy, wasted spend.
This is part of how we run local paid search. See our Paid Search (PPC) services →