GBP Knowledge
GBP attributes — the filters that qualify you.
Attributes are the checkboxes on your Google Business Profile: women-owned, veteran-owned, wheelchair accessible, free estimates, online appointments, LGBTQ+ friendly, and dozens more. They look minor, but they do two real jobs — they feed Google's filtered searches, and they answer the fit-and-trust questions a searcher is asking before they pick you. Choosing the right ones is a small, overlooked edge.
Most profiles leave attributes half-set or ignore them entirely. That forfeits eligibility for filtered results and skips a quiet conversion lever. Unlike the big ranking factors, attributes are about being the right match for a specific searcher — and that is often what wins the click.
More than amenities.
Attributes span several groups: accessibility (wheelchair-accessible entrance, restroom), amenities, service options (online estimates, on-site services, language spoken), health-and-safety, and identity attributes from the business (women-owned, veteran-owned, Black-owned, LGBTQ+ friendly). Some you set; some are crowd-sourced from customers. Each is a small, specific fact about fit. The full profile checklist →
Eligibility you opt into.
Google increasingly lets searchers filter local results by attribute — 'plumbers with free estimates,' 'wheelchair-accessible dentist.' If you have not set the relevant attribute, you are not eligible to appear in that filtered view, no matter how strong your profile otherwise is. Setting them opts you into searches you would otherwise miss. How map-pack visibility works →
Answering the fit question.
Beyond search, attributes answer the instinctive questions a prospect has at the moment of choice: can I get in (accessibility), is there a cost to ask (free estimates), does this business align with me (identity attributes). The right attributes turn a maybe into a call — and identity attributes in particular can resonate strongly with the customers who care. Category strategy →
Set the relevant ones, accurately.
Review every available attribute for your category, set the ones that are genuinely true and relevant (never claim a false one — it is a guideline and trust problem), and revisit as Google adds new attributes per category. It takes minutes and opens filtered-search eligibility most competitors never claimed. GBP Management →
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Claim the filters that fit you.
30-minute strategy call. We'll set the attributes that open filtered-search eligibility and win the fit decision.