Quick Answer · Google Business Profile
How do I verify my Google Business Profile?
Google verifies profiles by postcard, phone, email, or video — and increasingly requires video verification of your business and location. You request verification in your profile dashboard, complete the method Google assigns, and your listing goes live once approved. Video is now the most common method, and the most failed.
Why verification trips people up.
Verification is Google confirming your business is real and located where you claim. The method is assigned to you — you often can't choose — and video verification (a continuous, unedited walkthrough showing your location, signage, and tools) now dominates. It's also where most businesses stumble, because the requirements are strict and unforgiving. Profile management →
A failed or botched verification can leave you in limbo or trigger a suspension, so it's worth doing carefully the first time rather than resubmitting blindly.
Show, don't tell.
Video verification wants an unbroken recording proving you're at the address, that it's your business, and that you have access — exterior signage, the surrounding area, then inside to equipment or branded materials. Cut corners and it's rejected. If it goes wrong →
The profile is the start.
Verification only unlocks the profile. What ranks it is everything after: categories, attributes, reviews, posts, and accuracy. Getting verified is step zero, not the finish line. The optimization checklist →
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Get verified, then get found.
30-minute strategy call. We'll get your profile verified cleanly and built to rank.