Day 1 as the new CMO. The team is showing you slides. The agency is showing you a dashboard full of green numbers. You need to know what's actually working — and what they're hiding. The 90-day audit shows you.
The dashboard the previous team built was built to keep them employed. Vanity metrics that always trend up. Conversion definitions that include unqualified events. Attribution models that flatter every channel. Every CMO inherits some version of this — and most don't get to the truth until month 6.
You don't have 6 months.
The 90-day audit cuts through it. Independent assessment of paid spend, organic visibility, conversion tracking accuracy, agency contract health, and the gap between reported performance and actual revenue impact. The honest picture the team won't volunteer.
Truth in 30. Plan in 60. Moving in 90.
The 90-day CMO playbook gives you independent intelligence on what you've inherited — fast enough to act, deep enough to act decisively.
Full audit of inherited marketing operations — paid spend efficiency, organic visibility position, conversion tracking accuracy, agency contract terms. Documented independently, before your team gets a chance to spin it.
Every audit surfaces 3-5 high-impact, low-friction moves. Conversion tracking fixes that immediately improve reporting accuracy. Wasted-spend reallocations that lift ROAS without new budget. Foundation fixes that unlock stalled organic position. The early wins that buy credibility for the bigger moves.
The documented plan you bring to your board, your team, and your agencies — what stays, what changes, what gets replaced, with a realistic 12-month timeline and KPI structure. Built on the audit, not on inherited assumptions.
New-CMO onboarding has documented patterns — the inherited dashboard problems, the agency-relationship dynamics, the team-defensiveness signals. We've seen them dozens of times. The audit doesn't depend on improvisation.
We're not your existing team. We're not your incumbent agency. The audit reports what the data shows, not what's politically convenient. Conflicts of interest disclosed up front.
New CMOs have to show results fast. The 90-day timeline matches the CMO's actual political window — early wins, documented thesis, board-ready by month 3.
We've audited inherited marketing operations across HVAC, dental, legal, multi-location service brands, franchise systems. The dysfunction patterns repeat; the playbook is documented.
A competitor jumped past you in the map pack.
Your visibility cratered. Recovery starts here.
Always close, never in the 3-pack.
Opening new markets. Map-pack from day one.
12 months wasted. The recovery starts now.
Algorithm shifted. Position vanished.
SEO across every organic surface — the compounding asset that widens the lead on its own.
Immediate visibility — the fast strike across every paid surface while the asset builds.
Organic and paid visibility, fully integrated and run by one specialist team. The fast start and the compounding moat, together.
30-minute strategy call. We scope your 90-day audit, project the timeline, and tell you honestly what's actionable in your first quarter.