Schema Markup Implementation

The signals Google reads — properly marked.

Schema markup is the structured data Google uses to understand what your site is, what you sell, who endorses you, and how to display you in search. Done right, it earns rich results. Done wrong (or missing), it leaves visibility on the table.

Why Schema Matters

Schema is how Google "understands" your site.

Without schema, Google parses your pages and guesses. With schema, you tell Google explicitly what each page is — a business, a service, a review, an FAQ, a product. The guesses get replaced by certainty. Certainty earns rich results, knowledge-graph inclusion, and AI-search citations.

Missing LocalBusiness schema.

The single most important local-SEO schema type — and the one most local sites lack. Google has to guess your hours, location, services, ratings.

FAQ schema not implemented.

Even when your site has FAQs, without schema Google doesn't know to extract them for rich snippets. Free visibility lost.

Review schema misconfigured.

Aggregate rating schema implemented wrong, on the wrong page, or violating Google's policies (self-serving reviews). Triggers manual penalties.

Service + Product schema incomplete.

Service pages without Service schema, product pages without Product schema. The most-clicked search results are usually the ones with rich markup; yours don't compete.

What Gets Implemented

Schema types every local site needs.

Schema 01

Foundational

LocalBusiness, Organization, Service.

The base schema that tells Google what your business is, where it operates, what you sell, who runs it. The foundation everything else builds on.

  • LocalBusiness (with vertical sub-type)
  • Organization + Person
  • Service + service catalog
  • BreadcrumbList
Schema 02

Rich-Result Eligible

FAQ, Review, Product, How-To.

Schema that powers rich snippets in SERPs — the rich results that 2-3x click-through rates. Implemented carefully (Google's rules are strict).

  • FAQ schema (policy-compliant)
  • Review + AggregateRating
  • Product + Offer
  • How-To + recipe (where applicable)
Schema 03

AI-Search Signals

Knowledge graph, entity signals.

The signals AI engines parse — Person schema for providers, sameAs cross-references to social profiles, entity definitions Wikipedia/Wikidata can read. The AI-search-readiness layer.

  • Person schema for providers
  • sameAs entity cross-references
  • Wikipedia / Wikidata alignment
  • Entity definition consistency
Entry — required before any engagement
Local Intelligence Audit
Competitor authority map, entity weakness audit, realistic timeline projection. A one-time fee. Yours to keep whether or not you engage us.

Organic SEO visibility

Local Authority

SEO across every organic surface — the compounding asset that widens the lead on its own.

  • Website foundation, GBP, citations, reviews
  • Entity-based optimization & content
  • AI-search visibility (GEO / AEO)
Starting at
$3,000/mo
Claim Your Market

Paid search visibility

Paid Surge

Immediate visibility — the fast strike across every paid surface while the asset builds.

  • Google Ads / PPC management
  • Google Local Services Ads
  • Facebook & Instagram advertising
Starting at
$1,500/mo
+ ad spend
Claim Your Market
Recommended

The complete growth marketing stack

Total Takeover

Organic and paid visibility, fully integrated and run by one specialist team.

  • Everything in Local Authority
  • Everything in Paid Surge
  • One coordinated operation — no fragmentation
Starting at
$4,500/mo
Start The Takeover

Local SEO is the engine behind everything here. Explore our Local SEO services →

The Next Step

Mark the signals.

30-minute strategy call. We audit your current schema, identify the gaps, and scope the implementation work.