Schema markup is the structured data Google uses to understand what your site is, what you sell, who endorses you, and how to display you in search. Done right, it earns rich results. Done wrong (or missing), it leaves visibility on the table.
Without schema, Google parses your pages and guesses. With schema, you tell Google explicitly what each page is — a business, a service, a review, an FAQ, a product. The guesses get replaced by certainty. Certainty earns rich results, knowledge-graph inclusion, and AI-search citations.
The single most important local-SEO schema type — and the one most local sites lack. Google has to guess your hours, location, services, ratings.
Even when your site has FAQs, without schema Google doesn't know to extract them for rich snippets. Free visibility lost.
Aggregate rating schema implemented wrong, on the wrong page, or violating Google's policies (self-serving reviews). Triggers manual penalties.
Service pages without Service schema, product pages without Product schema. The most-clicked search results are usually the ones with rich markup; yours don't compete.
The base schema that tells Google what your business is, where it operates, what you sell, who runs it. The foundation everything else builds on.
Schema that powers rich snippets in SERPs — the rich results that 2-3x click-through rates. Implemented carefully (Google's rules are strict).
The signals AI engines parse — Person schema for providers, sameAs cross-references to social profiles, entity definitions Wikipedia/Wikidata can read. The AI-search-readiness layer.
SEO across every organic surface — the compounding asset that widens the lead on its own.
Immediate visibility — the fast strike across every paid surface while the asset builds.
Organic and paid visibility, fully integrated and run by one specialist team.
Local SEO is the engine behind everything here. Explore our Local SEO services →
30-minute strategy call. We audit your current schema, identify the gaps, and scope the implementation work.