The new website looks great — and your phone went quiet. A redesign or migration that drops URLs, breaks redirects, or strips content can erase years of ranking equity in a week. The damage is reversible, but only if you diagnose it before you rebuild on top of it.
A redesign rarely fails for one reason — it fails for several at once. Changed URLs without redirects. Dropped pages that used to rank. Removed on-page content the rankings depended on. A slower, heavier template. Lost or altered schema. Each one bleeds visibility; together they crater it.
The losses compound.
The clock matters. Every week Google recrawls the broken structure, the lost equity sets harder. Catching it in the first weeks means a clean redirect map and content restoration recover most of it. Catching it months later means rebuilding trust from a lower floor.
Speed is the recovery.
Migration recovery is a known operation. We map what existed, what changed, and what broke — then restore the equity methodically rather than guessing.
We pull the old structure — archived URLs, pre-launch rankings, indexed pages — and diff it against the new site, surfacing every dropped URL, missing redirect, stripped section, and schema loss.
We implement the correct 301 map so old equity flows to the right new URLs, restore the content and internal links the rankings depended on, and fix the technical regressions the new template introduced.
A clean geo-grid baseline, honest tracking, and the full methodology applied from the recovered foundation — so you don't just get back to where you were, you keep going.
A redesign that tanks rankings is a structured failure, not a mystery. The patterns repeat, and the recovery follows them.
Most 'recovery' starts by adding new content. We start by finding exactly what changed — because you can't restore equity you haven't measured.
A sloppy redirect map is how most migrations lose equity twice. We map old to new URL by URL, by intent, not with a blanket rule.
Often the new theme is slower and thinner. We address the technical regression so the content has a fast, crawlable home.
Visibility cratered. Stop the bleeding.
Algorithm shifted. Position vanished.
Move without losing the map pack.
Phone went quiet. Find out why.
One name keeps taking your customers.
12 months, nothing moved. Recover.
SEO across every organic surface — the compounding asset that widens the lead on its own.
Immediate visibility — the fast strike across every paid surface while the asset builds.
Organic and paid visibility, fully integrated and run by one specialist team. The fast start and the compounding moat, together.
30-minute strategy call. We diff the old site against the new one, map the redirects, and project how much equity comes back — and how fast.