Quick Answer · The First 90 Days
What happens in the first 90 days?
Diagnosis first, then foundation fixes, then the earliest map-pack movement — roughly: weeks 1–2 diagnose and plan, weeks 2–6 fix the high-leverage foundations, weeks 6–12 build momentum and show the first position changes. The fast wins come from things competitors neglected; the compounding gains come later.
The realistic arc.
The first 90 days are about removing the drags and landing the cheap, high-impact fixes. Map-pack position often starts moving in this window because category corrections, review velocity, and citation cleanup produce relatively quick signals. Organic and AI gains build more slowly behind them.
What you won't get in 90 days is the full compounding effect — that takes 6–12 months. What you will get is a clear diagnosis, the foundations fixed, and early evidence the work is landing. Full timelines by surface →
Weeks 1–2.
Local Intelligence: competitor authority map, full entity audit, geo-grid baseline, and a realistic timeline projection. Everything that follows is built on this — no operating without diagnosing. Local Intelligence →
Weeks 2–12.
Execution across the foundations: primary category, profile completeness, review system switched on, citations cleaned, the first content and schema in place. You see the work week to week — what moved, what didn't, what's next. The optimization checklist →
Start the 90-day clock.
Organic SEO visibility
Local Authority
SEO across every organic surface — the compounding asset that widens the lead on its own.
- Website foundation, GBP, citations, reviews
- Entity-based optimization & content
- AI-search visibility (GEO / AEO)
Paid search visibility
Paid Surge
Immediate visibility — the fast strike across every paid surface while the asset builds.
- Google Ads / PPC management
- Google Local Services Ads
- Facebook & Instagram advertising
The complete growth marketing stack
Total Takeover
Organic and paid visibility, fully integrated and run by one specialist team.
- Everything in Local Authority
- Everything in Paid Surge
- One coordinated operation — no fragmentation
Map your first 90 days.
30-minute strategy call. We scope the diagnosis and project what the first quarter should produce.